Great to see you, thanks for being here! 

I am a passionate explorer of all things with a sense of humor and determination. I was born and raised in Helsinki, the capital of Finland, but am now living Lisbon, Portugal with my husband and our cat. I work remotely with clients in Finland and other European countries in both Finnish and English. My driving force is to live and work on my own terms while helping others to implement new ways of working and achieving their goals with the goal-setting system introduced in my workbook.  My purpose is to help you to communicate effectively in the virtual world and create a positive impact.



Since an early age, I have been endlessly curious about many things and have had serious difficulties to pin down what I want to do when I “grow up”. In other words, I am a typical generalist that loves working with complex and multidimensional topics such as management, education, technology, cultural differences, organisational communication, social psychology and corporate social responsibility.

Before starting my own business, I attempted to combine my interests in secure 9-to-5 jobs in universities, global organizations and most recently in a physiotherapy company, where I was solely responsible for the whole marketing and communication operation. In between these jobs, I also continued my studies and completed a Master’s degree in international business communication and management at Aalto University. 

However, neither these positions nor studies provided me the fulfillment I'm seeking in the long run. I felt I could not develop myself as I wanted, and it was frustrating to always work on terms set by other people. In my free time, I usually found myself volunteering in development projects as well as mentoring and training others to become better leaders. As a result, I was often on the verge of burnout, because I tried to do too many things at the same time and neglected my own well-being in the process.


Those years taught me many things about human behavior, leadership, teamwork, other cultures, digital marketing, project management, communication and—most importantly—myself. Without those experiences, I would not have had the courage to leave my 9-to-5 job to become a self-employed, work wherever I want and truly do what I love: empower people to implement new ways of working and make changes without forgetting themselves. My core values, freedom, development and curiosity, form the foundation of my business.

As the daughter of two lifelong entrepreneurs, I have always listened to stories about the ups and downs of owning your own business. Still, when I was starting my business, I realized I still have a lot to learn about working for yourself and growing a business. That's why I want to save you from some of the trouble and help you to build a sustainable organisation that creates a positive impact in the world.


MY TOP 3's


  1. Master’s Degree in International Management, CEMS - The Global Alliance in Management Education, 2014-2015

  2. Master’s Degree in International Business Communication, Aalto-University, 2012-2015

  3. Bachelor’s Degree in Modern Languages and Business studies for Management Assistants, Haaga-Helia University of Applied Studies, 2006-2009


  1. Marketing and Communication Coordinator, Suomen Fysiogeriatria Oy, 2016-2018

  2. Intern in Corporate Talent Management, Leadership & Learning, Henkel, 2015

  3. Management Assistant, Haaga-Helia University of Applied Sciences, 2009 - 2014


SOME OTHER facts about me

  • Besides Finland, I have lived, worked and studied in Germany & Portugal, and I speak fluent Finnish, English, German and Swedish. I am currently learning to speak Portuguese.

  • I love trying out new things, so I have participated in a Krav Maga course, tried pole dancing and wall climbing, took two swimming technique courses as well as made pottery, books and jewelry myself. One thing I have never learned is to drink coffee.

  • I enjoy reading all kinds of books and watching TV shows that involve solving mysteries with a twist of humor.


  1. International Coaching Certification, World Coaching Organization, 2018

  2. Business Freedom Experience, Eric Edmeades, 2018

  3. Specialization studies in Organizational Communication, Haaga-Helia University of Applied Sciences, 2010-2011



  1. Mentor at EntryPoint Mentoring Programme, Helsinki Chamber of Commerce, 2017-2018

  2. Trainer for Management & Leadership courses, The Helsinki Metropolitan Area Guides and Scouts, 2010-

  3. Mentor at Haaga-Helia Mentoring program, Haaga-Helia University of Applied Studies, 2016-2017




Lead yourself to success

I am here to serve and help you to a positive change in your organisation. First step towards that is to set yourself a goal, so I have created for you a practical (and free) workbook called "Lead yourself to success" that you get as soon as you subscribe to my mailing list. The workbook will introduce you to the goal-setting process that I use as a foundation in my coaching sessions and give you exercises that will empower you to get started on achieving your goals and creating a change. Can’t wait for you to complete them!

Thank you for taking the time to visit my site. I look forward to starting our journey together and building a rewarding partnership with you.

All the best,