Great to see you, thanks for being here! 

I am a passionate explorer with a sense of humor and determination. I was born and raised in Helsinki, the capital of Finland, but I am living Lisbon, Portugal with my husband and our cat. I work with clients in several European countries in both Finnish and English. My driving force is to live and work on my own terms while helping others to succeed with my goal-setting process (you can read more about the system in my workbook).  My purpose is to help you to build a business that brings value both for yourself and others.



Since an early age, I have been endlessly curious about how the mind works. I wanted to know how it influences our behavior and communication with one another. Why do we act in a certain way? How can we understand ourselves and others better? How can we change our behavior?

I have three core passions in my life:

  1. To help people develop themselves as leaders through coaching

  2. To improve the communities around me through volunteering & social impact coaching

  3. To travel the world and learn from its different cultures

Before starting a coaching career, I attempted to combine these passions in secure 9-to-5 jobs in universities, global organizations and most recently in a physiotherapy company, where I was solely responsible for the whole marketing and communication operation. In between these jobs, I also continued my studies and completed a Master’s degree in international business communication and management at Aalto University. 

However, neither these positions nor studies provided me the fulfillment I'm seeking in the long run. I felt I could not develop myself as I wanted, and it was frustrating to always work on terms set by other people. In my free time, I usually found myself volunteering in development projects as well as mentoring and training others to become better leaders. As a result, I was often on the verge of burnout, because I tried to do too many things at the same time and neglected my own well-being in the process.


Those years taught me many things about human behavior, leadership, teamwork, other cultures, digital marketing, project management, entrepreneurship and—most importantly—myself. Without those experiences, I would not have had the courage to leave my 9-to-5 job to become a self-employed coach, work wherever I want and truly do what I love: empower entrepreneurs to achieve their goals without forgetting themselves. My core values, freedom, development and authenticity, form the foundation of my business.

As the daughter of two lifelong entrepreneurs, I have always listened to stories about the ups and downs of owning your own business. Still, when I was starting my business, I realized I still have a lot to learn about working for yourself and growing a business. That's why I want to save you from some of the trouble and help you to build a sustainable and impactful business on your own terms.


MY TOP 3's


  1. Master’s Degree in International Management, CEMS - The Global Alliance in Management Education, 2014-2015

  2. Master’s Degree in International Business Communication, Aalto-University, 2012-2015

  3. Bachelor’s Degree in Modern Languages and Business studies for Management Assistants, Haaga-Helia University of Applied Studies, 2006-2009


  1. Marketing and Communication Coordinator, Suomen Fysiogeriatria Oy, 2016-2018

  2. Intern in Corporate Talent Management, Leadership & Learning, Henkel, 2015

  3. Management Assistant, Haaga-Helia University of Applied Sciences, 2009 - 2014


Interesting facts about me

  • Besides Finland, I have lived, worked and studied in Germany & Portugal, and I speak fluent Finnish, English, German and Swedish. I am currently learning to speak Portuguese.

  • I love trying out new things, so I have participated in a Krav Maga course, tried pole dancing and wall climbing, took two swimming technique courses as well as made pottery, books and jewelry myself. One thing I have never learned is to drink coffee.

  • I enjoy reading biographies and watching TV shows that involve solving mysteries and crimes with a twist of humor.


  1. International Coaching Certification, World Coaching Organization, 2018

  2. Business Freedom Experience, Eric Edmeades, 2018

  3. Specialization studies in Organizational Communication, Haaga-Helia University of Applied Sciences, 2010-2011



  1. Mentor at EntryPoint Mentoring Programme, Helsinki Chamber of Commerce, 2017-2018

  2. Trainer for Management & Leadership courses, The Helsinki Metropolitan Area Guides and Scouts, 2010-

  3. Mentor at Haaga-Helia Mentoring program, Haaga-Helia University of Applied Studies, 2016-2017


So, who are you?

I’m here to serve. My free content, coaching sessions, workshops and other services all aim to create value for you. I want to help you to grow your business so that you can have a life that feels meaningful, fulfilling and joyful.

Whether you are starting or scaling your business, developing yourself as a leader or just looking for a new direction, I’m here to empower you to build the life you want to have.

Yes, I do sell my services through this site and make a living by doing it. Still, it is important for you to know that a majority of my creative content is 100% free of charge and based on learning gathered from training and coaching/mentoring others individually.

However, I am no Wonder Woman, and I don't have all the answers for you. I make mistakes, have bad days and sometimes get hijacked by fears and doubts, like all of us. Nonetheless, do expect to feel empowered, get new perspectives and benefit from my uncompromising commitment to help you grow on your own terms.

If you have read this far, thank you. I hope this is just a beginning of our partnership and I would love to learn more about you. The best way to share and for us to stay connected is to sign up for my mailing list by just entering your name and email.


Lead yourself to success

Besides staying up-to-date with my creative content, you'll get a practical (and free) workbook called "Lead yourself to success" as soon as you subscribe. The workbook will introduce you to the goal-setting process that I use as a foundation in my coaching sessions and give you exercises that will empower you to get started on achieving your goals and creating a change. Can’t wait for you to complete them!

Thank you for taking the time to visit my site. I look forward to starting our journey together and building a rewarding partnership with you.

All the best,