The number one piece of advice given to anyone seeking to persuade or influence others is to tell stories. And no wonder, since storytelling has been one of our primary methods of learning for centuries. That is why the art of storytelling is one of the key skills every manager and marketer should master. There is no shortage of advice on how to do it in practice, but the first prerequisite is that you need to have a story.
Despite of all the talk about the importance of personal branding, I constantly notice that many independent entrepreneurs are hiding their personal brand behind their business. Still, when you are in a coaching business that is based on personal relations, YOU ARE THE BRAND. Now I’m on a quest of building my personal brand along with my business. Thankfully, there are already many female entrepreneurs to look up to and learn from. Here are four of my personal favorites:
In today’s world, a unique and engaging website is a must even for independent entrepreneurs if they want to be perceived as a serious professional. Unfortunately, many entrepreneurs are publishing sites that don’t convince you to buy anything from them. The good news is that the common mistakes can be easily avoided with thorough planning.
Defining your ideal customer profile (ICP) is one of the most crucial steps to take when starting your service business or launching a new project. Internet and textbooks are full of templates for creating your ideal customer profile, but unfortunately their quality varies and it can difficult to determine which ones are useful for your business. That is why I created this list of 10 questions to support and inspire your ICP defining process.