The number one piece of advice given to anyone seeking to persuade or influence others is to tell stories. And no wonder, since storytelling has been one of our primary methods of learning for centuries. That is why the art of storytelling is one of the key skills every manager and marketer should master. There is no shortage of advice on how to do it in practice, but the first prerequisite is that you need to have a story.
Emails and instant messages are a great way to communicate important information to several people at the same time. However, expressing our emotions in writing can be a challenging task. Especially for a manager, the risk of misinterpretation and confusion is high, particularly on sensitive topics.