ideal customer profile

10 questions for defining your ideal customer profile

10 questions for defining your ideal customer profile

Defining your ideal customer profile (ICP) is one of the most crucial steps to take when starting your service business or launching a new project. Internet and textbooks are full of templates for creating your ideal customer profile, but unfortunately their quality varies and it can difficult to determine which ones are useful for your business. That is why I created this list of 10 questions to support and inspire your ICP defining process.