planning

The simple questions I forgot to answer when starting a business

The simple questions I forgot to answer when starting a business

When you are starting a business, there are many questions you need to answer. They are all important, but most of them have one problem in common: They are all focused around ME.

However, if I want other people to invest their time/money/effort on me doing something, I need to be able to know what the value is I bring to THEM, not myself. That is why I think it is important to spend some time to answer these questions before everything else.

7 Mistakes to avoid when planning a website for your business

7 Mistakes to avoid when planning a website for your business

In today’s world, a unique and engaging website is a must even for independent entrepreneurs if they want to be perceived as a serious professional. Unfortunately, many entrepreneurs are publishing sites that don’t convince you to buy anything from them. The good news is that the common mistakes can be easily avoided with thorough planning.

10 questions for defining your ideal customer profile

10 questions for defining your ideal customer profile

Defining your ideal customer profile (ICP) is one of the most crucial steps to take when starting your service business or launching a new project. Internet and textbooks are full of templates for creating your ideal customer profile, but unfortunately their quality varies and it can difficult to determine which ones are useful for your business. That is why I created this list of 10 questions to support and inspire your ICP defining process.